3-YEAR STRATEGIC PLAN

The Triangle region is growing

Technology is advancing

We are evolving to meet the needs of our members

THE INTENT

To give structure and accountability in improving programs and strengthening operations to meet the changing needs of this region.

To be a leader in shaping the future of local architecture.

To guide decisions and actions that impact our organization and its members.

To keep us intentional and efficient with resources to serve our members.

OUR HISTORY

AIA Triangle was formed on January 1, 1999 when the AIA Raleigh and AIA Durham/Chapel Hill sections voted to dissolve and merge.

AIA Triangle currently serves over 1,000 members across a ten-county area that includes Wake, Durham, Orange, Lee, Chatham, Franklin, Warren, Vance, Granville, and Person counties. It is the 3rd largest chapter in the AIA’s South Atlantic Region.

OUR MISSION

As part of the work of this strategic plan,
the AIA Triangle mission statement was updated.

AIA Triangle champions local architects and design professionals by advocating for our profession and promoting sustainable and inclusive design to strengthen our community.

WHAT

WE DO

Champion architects and design professionals

WHY

WE DO IT

We are passionate about the importance of the profession of architecture

HOW

WE DO IT

Connect with the community
Advocate for our profession
Promote the quality of local design

WHAT WE MEAN

CHAMPION ARCHITECTS

Provide resources for our members to support them in achieving their best work

CONNECT WITH THE COMMUNITY

Spread awareness and understanding about how design creates a unique sense of identity to reflect the values of the community 

ADVOCATE FOR OUR PROFESSION

Use our voice to share expertise, represent the interests of architects, and foster positive relationships

PROMOTE THE QUALITY OF LOCAL DESIGN

Recognize, elevate and communicate the importance of unique, sustainable and inclusive design created in the Triangle.

OUR COMMITMENTS

OPERATE WITH EXCELLENCE

Maintain a sustainable and stable organization through consistent leadership and responsible resource use.

MEMBER VALUE AND ENGAGEMENT

Create an environment that incites enthusiasm, participation and fulfillment in members through strong, innovative programming and events.

ENSURE THE FUTURE OF OUR PROFESSION

Provide opportunities and resources for students to discover and pursue a career in architecture; and provide early-stage career support.

INCREASED PUBLIC AWARENESS

Provide opportunities for public interaction with architects and their work to showcase the value they bring to the community. 

ENHANCED COLLABORATION WITH AIA NATIONAL AND OTHER CHAPTERS

Cultivate opportunities to work with AIA National and other chapters to share initiatives, uphold best practices, and encourage mutual success.

A LEADER IN LOCAL DIALOGUE ABOUT DESIGN

Inspire critical thinking about the role and responsibility of architects in our community as topics of sustainability and affordability guide community development. Serve as a trusted resource for public officials and other key leaders.

IMPLEMENTATION PRIORITIES

SECURE LONG-TERM FINANCIAL STABILITY THROUGH DIVERSE FUNDING SOURCES AND STRATEGIC FINANCIAL PLANNING

  • Grow membership
  • Grow partnership program
  • Create comprehensive task force financial management strategy
  • Strategic investment of reserve funds

ENHANCE STAFF AND BOARD INFRASTRUCTURE

  • Build a strong and resilient organization that can adapt to change, drive continuous improvement, and deliver high-quality services to our stakeholders.
  • Create a positive and supportive work environment that fosters growth, productivity, and innovation.
  • Attract and develop strong board leadership
  • Refine task force structure and functionality

SUPPORT AND STRENGHEN MEMBERSHIP

  • Implement an effective onboarding process for new members + member renewals
  • Incorporate data-informed strategies to achieve increased membership engagement
  • Implement targeted communication strategies, value-added benefits, and enhanced networking opportunities
  • Redevelop the AIAT website to meet the needs of members and visitors

COMMUNITY ENGAGEMENT

  • Develop Marketing Strategy & Implementation Plan to grow awareness with new audiences
  • Strengthen partnerships with civic and collateral organizations
  • Implement effective strategies to advocate for the profession and issues impacting the interests of architects while fostering positive relationships
  • Promote the value of architects to the broader community through events such as Barkitecture, the residential home tour, design awards, and Canstruction